Mad Science is presently partnering with companies to deliver a broader range of branded Mad Science products. These products extend the Mad Science brand into new domains, bringing fun science to an ever-wider audience of children, teachers and parents.

A series of 12 Mad Science books sold over 1 million copies through the Scholastic Book Club before going into retail distribution with the support of a national marketing campaign. Mad Science is currently developing a complete range of consumer products, including educational toys, hands-on activity sets, DVDs, CD-ROMs, computer games, board games, books, and clothing, to be available at retail outlets worldwide.